It’s a scary time for everyone. We are in the midst of a coronavirus (COVID-19) pandemic and the world is expected to continue to function somehow from within the isolation of everyone’s homes. Regardless if you are a bakery, a medical clinic, or a law practice, every brick and mortar location has had to unexpectedly close their doors for an indefinite amount of time, until further notice.
First thing’s first: relax. This is only temporary. While the coronavirus may have put a pause on your office hours, this doesn’t mean that you sit home and pass time with worry and nothing else.
Sure the coronavirus has had a negative impact on the world, but it is our responsibility to find the silver lining, and believe it or not, there are plenty.
This is a perfect time to clean up your marketing strategy, and there are plenty of things you can do from the comforts of your own homes.
Don’t forget, you are not the only ones camped out at home, scrolling through your social media feed, reading blog posts, you found this one after all. Everyone is! The demographic you are targeting is out there almost guaranteed to be online and this is your chance to get yourself in front of them!
You must use this time wisely and clean up your marketing strategy.
Use this chance to do an audit on your content. Are your articles driving your message through to your target audience? By the way do you even know who your target audience really is? Are you emails guiding the user towards conversion and are they timed correctly? There is really a lot to think about here. I recommend starting small. Set one content objective and tackle it. At the very least, produce new, fresh content and get it posted. If you’ve done that already, create some new posts, and schedule them to post in the future. This will free you up to get good work done when this coronavirus crisis is over with.
Along the same lines as above, make sure that your website is truly telling your brand’s story. Check your web analytics to make sure that performance is on par with where it should be. (If you’re scratching your head about that last analytics part…guess what – set up analytics! If you’re wondering how to do that, get in touch with me, I can help you out.) This may even be the golden opportunity to give a fresh feel to your online presence and fully modernize and redesign your website. If these seem like overly daunting tasks, you can at the very least audit your homepage or your landing page to make sure it is delivering customer conversions to your door.
If you would like a free video audit of your website, let me know, and I will gladly review your website in a short 5 minute video.
Email marketing has proven time and time again to be an unbelievably effective marketing method. With a well thought out email sequence, you can convert a countless number of viewers. If you are wondering where to start with your email strategy, here is a great article from Hubspot that covers most of what you need to know.
Speaking of email marketing, revisit your lead magnets to make sure they are effectively building your email lists. If you are wondering what a lead magnet is, that is a sure sign that its time to include one on your Landing page and your Homepage. A lead magnet is something that incentivizes your viewer to give you their contact information in exchange for something of value that you provide them with. This may be a free ebook that may help them, access to a webinar that solves a challenge they may be facing, or anything else that will capture your market. Figure out what your customer’s common challenge is that you can solve and capitalize on that.
We live in the golden era of screens. If no one can find you on any screens yet, you are not reaching as many people as you could be. It is no secret that video marketing is one of the most effective types of marketing nowadays. Especially during this unexpected coronavirus outbreak, you need to be able to stand out in your audience’s already crowded feed. The best way to do that is through use of video.
Ideas of video marketing may include:
– Youtube channel videos
– Customer testimonial videos
– Social Media Video Ads
– Recorded Interviews with other industry experts
There are hundreds of other ways that you can create content through video. If you are still looking for ideas for video marketing, here is a great list of ideas to get inspired.
It is easy to sit back and mope about how much revenue we’re loosing, but the smart business owners are using this time wisely. They are searching for marketing guidelines such as this one and dominating their marketing game. Be proactive about your business. These are only four out of hundreds of other things you can do while in isolation in your home.
Many businesses are tempted to suddenly take the desperation method and slash prices and offer blowout deals, but this is actually not the right approach. Don’t set yourself up for having to recover from this coronavirus crisis. Instead, position yourself to hit the ground running when we all get back to our pre-virus grind. Come in proud that you didn’t waste your #CoronaBreak and that you kept your digital game stronger than ever.